Marketing

With declining payer reimbursement and increasing competition, it is more important than ever to effectively market your practice. Coker works to help understand the personal and professional goals for each practice and strives to create an overall strategy and game plan to accomplish these goals. This takes many different forms for each practice. The creation of a marketing strategy will help clarify how the physicians/practice should use their time, effort, and resources to expand their practice. This includes:

• Internal marketing/External marketing
• Referral relationship management
• Maximizing hospital relations
• Ancillary services expansion
• Promotion of the practice
• Using the internet/website